The folks at Abita Brewing Co., located 30 miles from New Orleans, have rolled out a new beer and a supporting line of merchandise as part of a campaign to raise money to restore NOLA.
As well as brewing Restoration Ale, the brewery also created a line of t-shirts, hats and a special “Fleur-de-lis” ribbon pin and car magnet to raise funds for the hurricane victims. Abita president David Blossman said that 100% of the net proceeds from the sale of the merchandise would go directly to the Louisiana Disaster Recovery Foundation.
“We as a community want the nation to know that we will rebuild the New Orleans area. Sometimes a lot of little things add up and if we can get thousands of the pins, hats and car magnets out there it makes a difference,” Blossman said. “It brings us together, united and it adds a common voice to the entire cause.”