You probably already knew this but . . .
But Forbes magazine writes that mainstream beer producers are hurting because “a lack of brand differentiation constitutes an ‘ocean of sameness’ in consumers’ minds.”
The Times in London reports that Heineken has decided to change its advertising emphasis from television to sports sponsorhip and point-of-sale-promotions, basically dropping TV ads in 2006. That’s a £6.5 million (about $11.5 million) decision.
Rob Marijnen, managing director of Heineken UK, said told the Times:
“The enormously cluttered environment in TV ads makes it difficult to [...]
Anheuser-Busch won’t be trademarking Bud Pong after all. The company announced it is ending the promotion.
Nothing to add after yesterday’s post.
Beer Pong has little to do with the beers, or really the beer culture, that we usually discuss here, but in this case it seems necessary to ask: What were they thinking?
Beer Pong was already around before Anheuser-Busch rolled out Bud Pong this summer. In fact, a town on the New Jersey shore banned playing [...]
Norwegians pay more for their beer than their cousins in the other Nordic countries. Norwegian beer is twice as expensive as Danish beer, even when state taxes have been deducted.
In case you are curious, it appears the top-rated Norwegian beer at Ratebeer.com is Nøgne Ø # 100 (Batch 100).
This is the sort of “cross over” attention that boosts interest in better beer, and ultimately should increase our access to it:
Stephen Beaumont (of World of Beer) educates the readers of Paste magazine about Trappist beers.
A music magazine published out of Georgia, Paste has found a growing audience. From Paste’s “About” page: “We pride ourselves [...]
The Portland Tribune profiles the Widmer brothers and Widmer Bros. Brewing. Interesting numbers: Widmer Hefeweizen accounts for 82% of sales and is on tap in 850 bars and restaurants in the Portland area. Looks like the competition with Pyramid Hefeweizen may get a little spirited as Pyramid focuses on wheat beers.
