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Mainstream beers: Ocean of sameness

You probably already knew this but . . .

But Forbes magazine writes that mainstream beer producers are hurting because “a lack of brand differentiation constitutes an ‘ocean of sameness’ in consumers’ minds.”

This entry was posted on Wednesday, November 9th, 2005 at 9:36 pm and is filed under Beers, Beer business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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