The Times in London reports that Heineken has decided to change its advertising emphasis from television to sports sponsorhip and point-of-sale-promotions, basically dropping TV ads in 2006. That’s a £6.5 million (about $11.5 million) decision.
Rob Marijnen, managing director of Heineken UK, said told the Times:
“The enormously cluttered environment in TV ads makes it difficult to […]
Last week The Bistro in Hayward, Calif., hosted a “wet hop” festival and Nov. 5 Tornado in San Francisco will host another. These festivals reflect the fact that more breweries are producing wet (or fresh) hop beers.
The premise is simple. Rather than including hops that have been dried - and perhaps dried and pelletized - […]
Have you bought your Halloween costume yet?
There seem to be several of this one available at eBay.com.
More from the Maryland Governor’s Cup Brewing Competition (mentioned last week):
Clipper City’s “Loose Cannon” Hop³ Ale won “Overall Best of Show” at the winner’s ceremony that took place last Sunday at the Maryland Brewer’s Oktoberfest. Recently introduced, “Loose Cannon” Hop³ Ale is the fifth release in the Heavy Seas line. The Hop³ is […]
Every once in a while, a newspaper reports on “Theology on Tap,’’ a national series of seminars run in bars and restaurants by the Catholic Church.
The program began 25 years ago in the Archdiocese of Chicago as a way to reach out to young people who either didn’t attend church regularly or had questions that […]
Only in Oregon:
The Portland Oregonian reports: “All good citizens, save the date: At 3 p.m. Sept. 22, 2006 - the 118th anniversary of Skidmore Fountain - beer will bubble from one of the taps.” Turns out the idea goes back to Henry Weinhard himself.
OK, Wichita has just two brewpubs - River City Brewery (which seems like it has been around longer than seven years) and recently opened Granite City Brewery - but it’s always nice when the local newspaper (in this case, the Wichita Eagle) offers a tour. Interestingly, the two microbreweries are the only places in town […]
