Beautiful beer
“The time when pubs served customers a plain pint glass filled with warm beer is long gone,” says Pete Dalzell, operations director for Pathfinder Pubs, the division of Wolverhampton & Dudley Breweries PLC that includes the Pavilion End. These days, “the presentation of our drinks is as important as the presentation of our food.”
A story in the Wall Street Journal (subscription required, sorry) focuses mostly on a growing trend in the UK, but adds “Shaped glasses soon may become de rigueur in American pubs as well.”
The story concludes:
As part of a campaign it calls “Beautiful Beer” to improve beer’s image and attract more female drinkers, the British Beer and Pub Association this year began producing goblets that are shaped like wine glasses and hold one third of a pint. The trade group’s research showed that glass shape and size greatly influenced the perception of beer, particularly among women.
At lunch at the Bierodrome in London, Chloe Wright, a 23-year-old marketing executive, and her friend Clare Cruickshank, a personal assistant, 24, ordered Hoegaarden. “I like for it to come in its own glass,” Ms. Wright says. “If it looks pretty, I’ll drink it.”
