Heineken UK abandons TV ads
The Times in London reports that Heineken has decided to change its advertising emphasis from television to sports sponsorhip and point-of-sale-promotions, basically dropping TV ads in 2006. That’s a £6.5 million (about $11.5 million) decision.
Rob Marijnen, managing director of Heineken UK, said told the Times:
“The enormously cluttered environment in TV ads makes it difficult to make standout ads,” he said. “It’s also very expensive and it’s questionable as to its effectiveness.”
Can you imagine television in the United States without commercials for Budweiser, Miller and Coors?
That would probably suit Roger Baylor (a.k.a. the Potable Curmudgeon) - I highly recommend his recent rant “Swillmongers on television.”
