The brewery born on the Internet
Gene Muller literally founded Flying Fish Brewing Co. on the Internet. Muller said the idea was to make the website “This Old House meets the World Wide Web” – letting visitors see the thousands of details involved in putting a craft brewery together. By the time the first beers went on sale in 1996, site visitors had helped name beers and design T-shirts and labels, volunteered to be taste-testers and even applied for brewery jobs. To keep true to its roots, twice each year the New Jersey brewery hosts private parties for subscribers to its e-mail newsletter.
To celebrate 10 years on the Web, Flying Fish has posted 10 years worth of photos and facts.
